August 20, 2010. Athletics Department risks almost entire marketing budget on away game that should be home.
FAU football hopes to lure plenty of Michigan State fans to its game in Detroit
By Marcus Nelson
August 18, 2010
BOCA RATON — Florida Atlantic coach Howard Schnellenberger is flying to Michigan Thursday on a mission to convince Michigan State fans to come watch their Spartans play the Owls next month in Detroit.
In fact, drumming up interest for the Sept. 11 game is so important to FAU the school is spending about $200,000 – nearly its entire football marketing budget for the season.
Why would a team spend hundreds of thousands of dollars to try to lure thousands of fans of its opponents to a game? Because the game – officially a “home” game for FAU – could be a cash cow for the Owls, bringing in a possible $2.6 million in gate receipts.
Read more at palmbeachpost.com.
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